Cebu Landmasters Incorporated (CLI) is one of the major real estate developers headquartered in the Queen City of the South. They have had a hand in developing properties across the Visayas and Mindanao. Late last year they have even begun work on several projects in Davao City, among them a new central business district that might cost 10 billion pesos and could cover an area of 22 hectares. But CLI is always on the lookout for more locations in the southern Philippines to start developments on. The latest word is that they have begun scouting Butuan City in Caraga Region as well as SOCCSKSARGEN’s GenSan.

BusinessWorld has it that the Cebu Landmasters real estate firm looks set to make horizontal projects in the north and south of Mindanao. Their choices of GenSan and Butuan City are exceptionally good. The latter is the regional center and economic hub of the Caraga Region, and the former the commercial and industrial heart of SOCCSKSARGEN, as well as its most populous city. That particular factor is one of the main drives for CLI planning to start working on residential subdivisions for both cities, according to Cebu Landmasters Chairman and President Jose R. Soberano III.

During the recent launch of CLI’s Davao Global Township (DGT) project phase 1, Soberano spoke with BusinessWorld regarding their next developments in GenSan and Butuan. “That could be a development not too far away from the city center but not necessarily in the commercial area. Somewhere close by so that you can create the residential community,” he said, adding that the subdivision developments would be geared to middle-income families. “That is how I see the potential of GenSan and Butuan and all the cities that are getting to be stronger over the years.” Soberano hopes their horizontal developments can help in addressing the national housing backlog for many home-seeking families.


The proposed land areas being scouted by Cebu Landmasters in Butuan City and GenSan would be somewhere in between five and 20 hectares. “Initially, as an entry point in our case, we wanted to address the issue of housing backlog and initially we would like to have an entry point serving the horizontal end of the market,” notes Jose Soberano, with regards to addressing the current national housing market needs.

Existing projects of CLI in the Visayas can be found in its hometown of Cebu City, Mandaue, Dumanguete, Bacolod, and the provinces of Iloilo and Bohol. Their current Mindanao developments thus far are in Cagayan de Oro and the ongoing Davao City “Global Township” hub.

Images: Philippine Star, CLI Facebook

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