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Stop the presses; Apple has a new iPhone out. I suppose that needed to be said due to the fact that the announcement just came pretty much out of nowhere. As in there was no hype beforehand. You’re probably thinking that it can’t be the long awaited iPhone 8 if that was the case, and at the same time you must be puzzled as to what the new phone is then. It probably doesn’t take a genius to figure out from here that the new smartphones are merely a variant of the current iPhone 7 and 7 Plus line. The only difference in these units is that they’re red.

Yep. As Forbes tells it, Apple is bringing out a series of red-colored iPhone 7 and iPhone 7 Plus, called the PRODUCT(RED) special edition phones. Why is the red so important though? You see, this new color variant was realized in partnership with RED, a charitable organization that concerns itself with AIDS, and one that Apple has long been working with for over a decade. The new PRODUCT(RED) iPhones are but the latest in the tech giant’s long line of products that have been given a new coat of red – all the way back to an iPod Nano, to an iPad and even an Apple Watch. At one point in 2014 a special promotion in the App Store had certain Apple apps automatically forward their revenues from cash purchases over to RED. But back to the special edition RED colors; this is the first time (apparently) that it has ever been applied to an iPhone.

As it stands, the PRODUCT(RED) iPhone 7 and 7 Plus will both be available in 128GB and 256GB internal memory variants, priced respectively at around $749 and $869. For those prices users can get an iPhone sporting what looks to be a Ferrari color scheme, and at the same time contribute to RED’s efforts in making anti-retroviral medical treatments to HIV sufferers all over the world. Apple CEO Tim Cook’s official statement sums it up: “The introduction of this special edition iPhone in a gorgeous red finish is our biggest PRODUCT(RED) offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

In addition to this partnership variant, Apple also released a new iPhone SE that ups the 16GB and 64GB options into 32GB and 128GB models while retaining prices at $399 and $499 respectively. Also included was a new more affordable iPad with a 9.7-inch screen, A9 processing chip, 10-hour battery, and a starting price of $329. It will be available to order starting March 24.

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